Prepare to be blown away!! After 20 years of dentistry Dr Jim Ellis is bringing his private brand of all natural toothpaste to the market. Packed with 7 essential oils including, coconut, cinnamon, clove, peppermint and more. This toothpaste also contains white charcoal, which is a fantastic whitening agent without the mess of regular charcoal toothpastes. Have dry mouth? No problem. Dr Ellis has provided for that too. Aloe Vera is one of natures best natural moisturizers and can be found in his product. Sweetened with Stevia and Xylitol for an all natural sweetness. The mint flavor comes from all natural peppermint, spearmint, and wintergreen essential oils. This toothpaste is really one of a kind.